So, you keep hearing about how keywords are so crucial for your SEO on social media. 

But no one ever actually tells you WTF Keywords are and how they can help you. 

First things first, keywords aren’t the same as hashtags; keywords are a part of the caption you are writing, but they signify to the algorithm what you are talking about so it can connect you with people that care. 

Think of it as the terms users type into search bars or social media platforms when looking for information, products, or services just like you would google something (i.e. hairdresser in Hamilton or book clubs near me). Keywords act as bridges connecting your content with the people who are searching for it.

Why Are Keywords Important?

1. Enhanced Visibility: By strategically incorporating relevant keywords into your content, you increase the likelihood of your posts appearing in search results and relevant feeds. Leading to more eyes on your content and business as a result. 
   
   
2. Targeted Audience Reach: Keywords enable you to attract the right audience—the individuals who are actively seeking the type of content you offer. This ensures that your efforts are directed towards those most likely to engage with your content.
   
   
3. SEO Benefits: Just like traditional search engines, social media platforms use algorithms to determine which content to display to users. Keywords play a significant role in optimizing your content for these algorithms, thus improving your visibility and ranking.

How do I Use Keywords?

1. Research: Identify the terms and phrases commonly used by your target audience. Think of your target audience’s pain points and what they are most likely to Google to get the answers.
   
   
2. Understand the Platform: Different social media platforms have their own nuances when it comes to keywords. Hashtags are crucial on platforms like X and Instagram, while LinkedIn prioritizes keywords within profiles and content. Tailor your keyword strategy according to the platform you’re using.
   
   
3. Get Strategic: Once you’ve identified your keywords, incorporate them into your content. This includes your post captions, bios, headlines, and even image alt text (yes, you should be using that!). Avoid keyword stuffing, though, as it can come across as unnatural and spammy.

While keywords are essential for visibility, don’t let them compromise the authenticity of your content. If your posts start sounding a little less like you, you might want to reign it in.